The 17 Most Important Seo Tips For Higher Rankings

Today you’re going to see the 17 most important SEO tips that you need to know.

These SEO tips have helped me get #1 ranking for keywords like “backlinks”:

And “on halaman seo”:

So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post.

Here are the 17 most important SEO tips to follow when optimizing your website:1. Use Keywords In The Right Placesdua. Keep Users On Your Site Longertiga. Find “Suggest” Keywords4. Delete Zombie Pageslima. Do An Industry Study6. Add Related Keywords to Your Content7. Add Text to Infographics, Podcasts and Videos8. Update Old Pages9. Speed Up Your Website10. Use the Google Search Console11. Create Content Around Shoulder Niches12. Get Backlinks From Your Visual Assets13. Create Branded Keywords14. Add “What is X” Definitions to Blog Content15. Rank In The Featured Snippets16. Find More Guest Post Opportunities17. Improve Your Organic CTR1. Use Keywords In The Right Places

You probably already know that you should add keywords to pages that you want to rank.

But where you use your keywords is just as important as how many times you use them.

Specifically, you want to make sure that your keyword appears at least once in your page’s title tag.

Webpage URL:

And in the first 100 words of your content.

For example, I have a laman on my site that’s optimized around the keyword: “copywriting”.

And I made sure to add that exact term in those key places.

If you want to get more advanced with your on-halaman SEO, I recommend checking out this video.

And once you finished with the video, check out the rest of the SEO tips in this post…dua. Keep Users On Your Site Longer

Pogosticking can make or break your Google rankings.

So: what is pogosticking exactly?

Pogosticking is when a Google user clicks on your site…

…then “pogosticks” back to the search results to find something that actually helps them.

And when someone pogosticks, it sends a strong message to Google: “I didn’t like that result.”

Needless to say: if your site doesn’t make users happy, Google will downrank you.

How do you keep users on your site longer?

Use lots of bullets and subheadings.

When your content is easy to read, people will spend more time on your site.

(It also stops them from hitting their “back” button.)

As it turns out, bullets and subheadings make your content MUCH easier to read:

This leads us to our next tip…tiga. Find “Suggest” Keywords

You probably already know that you can use Google Suggest to find long tail keywords:

But what you may not know is that you can use this same approach with OTHER search engines.

Like Wikipedia:

YouTube:

And yes, even Bing:4. Delete Zombie Pages

Zombie pages are pages on your site that don’t bring in any traffic.

And when you delete Zombie Pages, you can get higher rankings and more Google traffic.

One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

Proven.com saw their organic search traffic increase by 88.3% after deleting 40 thousand Zombie Pages from their site:

Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.

Google stated that they prefer “one stronger page lawan many smaller pages”:

This is something I pay A LOT of attention to here at Backlinko.

To date, I’ve published 196 posts on this blog.

And those 196 posts generate 360k+ search engine visits per month.lima. Do An Industry Study

What’s the best way to get backlinks from authority blogs and news sites in your niche?

In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press.

A while ago I noticed that lots of SEO blogs were talking about voice search.

But I also noticed that these posts gave out SEO tips for voice search… without any data or research to back them up.

So we decided to do the first large-scale voice search SEO study.

This post has generated 5.6K backlinks.

I didn’t need to do a ton of outreach to get these links.

Because my content provides bloggers and journalists with data…

…they reference (and link to) my content automatically.

There’s a lot more to on-page SEO than: “make sure to include your keyword a few times on your halaman.”

(Although that’s important too.)

To rank in Google today, you also need to add synonyms and other related keywords to your content.

Something called Google Hummingbird.

Google’s Hummingbird update allows Google to go beyond simple keywords. Instead, they try to understand the topic of your laman.

(Kind of like how a human would.)

How do you optimize your content for Hummingbird?

Include variations of your main keyword in your content.

To do that, just search for your target keyword in Google…

…and scroll down to the bottom of the search results.

Add a few “Searches related to…” terms to your content.7. Add Text to Infographics, Podcasts and Videos

Yes, visual content (like infographics and podcasts) is an awesome way to get traffic and backlinks.

Google can’t understand ’em!

That’s why I recommend adding plenty of text to go along with your infographic, podcast or video.

For example, here’s an infographic that I published on my site some time ago:

As you can see, I also added lots of high-quality content underneath my infographic.

And this text content helped search engines understand what my infographic was all about.8. Update Old Pages

Do you have a bunch of blog posts on your site collecting dust?

If so, you can probably improve your rankings by updating that post.

Let me show you how this works with a real-life example…

Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped.

Despite the fact that the content was really good…

…my laman was bouncing between the first and second laman for my sasaran keyword: “SEO Checklist”.

So I decided to give this post a major update and upgrade.

Specifically, I added more external links to authority sites:

I also organized the content into sections to make the steps easier to follow:

And wrote a new title and description:

(Note: As long as you publish your updated content on the same URL, you don’t need to worry about duplicate content.)

And those tiga simple changes quickly shot my laman up to the top of Google for my sasaran keyword:

Which led to a BIG bump in that laman’s search engine traffic:9. Speed Up Your Website

Having a slow website can hurt your Google rankings. Google’s “Speed Update” specifically downranks pages that load slowly on mobile devices.

This is why you want to eliminate anything that slows down your halaman speed.

Well, we ran a large-scale page speed study.

And we found that, in many cases, using a CDN actually hurts loading speed.

So if you do use a CDN, I recommend testing your website speed with it turned on and off.

We also discovered that 3rd party scripts (like Facebook’s pixel) slow things down significantly.

You can see all of the 3rd party scripts on your site using a tool like BuiltWith.com.

And if you find any scripts that aren’t super important, delete them.10. Use the Google Search Console

This is one of my favorite SEO tips.

First, login to the Google Search Console.

And head over to the Performance Report: